Many underestimate how important website security is to the success of an online store.When you give clients a protected shopping condition, they will feel great with finishing exchanges. If you can’t guarantee your customers that your site and, in this way, their delicate data, is protected from programmers and personality cheats, you will lose deals over and over.

SSL (Secure Sockets Layer) certificates safeguard the transmission of customer information between your website and your customer’s browser by encrypting the data. When your site is secured by an SSL certificate, a padlock symbol will appear next to your domain name in their browser. The level of encryption depends on the type of SSL certificate you choose.

Buying a SSL Certificate

When buying a SSL certificate for your online business, there are several questions to ask yourself:

What level of assurance do you need?
Not all SSL certificates are created equal. Your level of data encryption will depend on the type of SSL you choose and the provider. Considering the serious nature of online crimes, it’s a good idea to choose the highest level of encryption that your budget can buy. Your choice of an SSL may also depend on the type of business you run – online stores, for example, need high data encryption to protect customers’ private account information.

How long can you wait?
High-assurance SSL certificates require a validation process that can take time that you may not have if your online store is set-up and ready to process transactions. Since it is unwise to operate an online store without website security, consider installing a low-assurance SSL to protect your customers while you wait for the validation of a higher encryption level.

How many SSL certificates will you need?
The answer to this question will depend on the number of domains in your website that require data encryption. Determine which pages are key to your customer transactions and install an SSL for each one.

Do you need a website security seal?
When visitors arrive at your website pages protected by an SSL, they will see the padlock in their browser bar. However, some SSL certificates also include a website security seal that you can place on your homepage – a great way to make a positive first impression and inspire confidence in your brand.

Does the SSL include customer support?
Website security is a 24/7 necessity. Before you apply for an SSL, ask your provider about the level of customer support they provide. Live support via phone or chat is a valuable service for any online business.

Buying a SSL certificate is a major step towards securing your website. While you may be hesitant to pay the fees associated with an SSL, you can rest assured knowing that it will pay off for you when customers feel safe completing transactions with your online store.

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